5 July 2017

Olivia Louise

I had the utmost pleasure in interviewing and capturing some pictures of Olivia Louise, an empowering artist. A singer and songwriter from Chester who believes everyone is beautiful in their own 'YOU'nique way. With her new project Juicy Fruit releasing soon, its not hard to see she's a visionary. I talk to Olivia about sexism in the industry, social media and #SupportYourMates.






Where do you get your information about the world from?

I like to try and source my information from neutral and non biased places, when possible. I try to avoids being absorbed by certain news paper headlines and do my own background research into things and also look to my friends for their opinions, knowledge and advice on topics. It's so hard to seek out the truth and substance when we are bombarded daily, especially on social media by unaccounted sources that only suffice to drive a hidden agenda. I think it's so important to dig a little deeper and research things for yourself.

Do you find it difficult being a women in the music industry?

I've been quite lucky that I have worked with professional and respectable creatives in the industry who have acknowledged my qualities as a human being rather than a 'female', however that's only because I'm selective about who I choose to work with. I have experienced the flip side though...as have many of my female friends in the creative industry. I've been trolled on various social media sites, mainly by men degrading my appearance and also have had issues in the past with producers approaching me to 'sexualise' me, rather than to work with me for my talent and passion. It's really not acceptable anymore. It is not okay to make professional hard working women feel threatened and marginalised because of their gender. I'm currently working on a project to help promote and reflect that.


How has social media helped you get noticed?

For me personally, social media has been fantastic tool for helping spread my music and work. I think It's only worked so well because I have amazing friends who all help share and support my music. I live in a small city and it's rather difficult to connect with like minded creatives, so social media has helped me expand my music across the country and lead me to work with some really fantastic individuals.



How important is it to you when friends share your stuff, from music to shows? #SupportYourMates - how do you feel about it? Do you think it's important when joining a creative industry?

I think it's so important to help promote the creative community around you including your friends. We often buy into huge corporate brands on a daily basis yet hesitate when it comes to supporting our friends. We will share memes and fake news in a heart beat and not our friends latest work.
Creative intelligence can sometimes feel like a burden, it's one of the only industry's where for many years you are expected to work for free...its tiring. It's emotionally and financially draining at times. When we support and celebrate the work of our friends, we start a chain reaction. Their work is passed onto other. They feel valued, their work has purpose and they can generate an income. I think #SupportYourMates is vital to help grow and expand creative communities. Any single way in which you can aid each other in your progression together is one step forward for us all. It's something I definitely feel very passionate about and am 100% behind the campaign. Sharing is definitely caring! My favourite quote is: "Thousands of candles can be lighted from a single candle, and the life of the single candle will not be shortened. Happiness never decreases by being shared."




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